Pershore Plum Festival

Pershore Plum Festival, a unique event that runs throughout the month of August, is celebrating the first ever official National Plum Day on Saturday 11th August. Be sure to come along and enjoy the #PlumFun

Every summer since medieval times, the orchards of Pershore have produced tonnes of glorious plums, including highly sought after heritage varieties like Pershore Purple, Pershore Yellow Egg Plum and Pershore Emblem. The 2018 Pershore Plum Festival offers a range of events, suitable for all, in passionate celebration of this humble fruit.


Sunday 8th July from 12noon, Plum Blossom Sunday - The Angel Hotel

Celebrate the start of the 2018 Pershore Plum Festival with plum refreshments whilst listening to some of the finest young musicians in the area and observing the crowning of this year’s Plum Princess. Guest appearances by Trevor Harrison (Eddie Grundy) from the Archers and our famous Plum couple - Eggbert and Prunella. Admission is free.


Tuesday 31st July, The Angel Hotel Pershore Plum Festival Evening Races at Worcester Racecourse, WR1 3EJ

The Festival resurrects prestigious local racing history courtesy of Worcester Racecourse. A purple themed evening packed with Victorian and Edwardian antiquities and the revival of many horse races which celebrate the famous Pershore plums.

For full details visit


Saturday 4th, 11th & 18th August - Plum Alley

Visit Plum Alley every Saturday throughout August to enjoy superb musical entertainment from local artists raising funds for their chosen charities. Buy a memento of your visit from the Festival merchandise stand and savour the plum delights of the unique plum food and drink on offer.


Wednesday 8th & 15th August, Plum Coach Tours

Enjoy a unique plum coach tour suitable for all plum lovers. Complete with a Plum Tour Guide, your day out will provide you with an entertaining insight into the Pershore Plum and you will also have the opportunity to pick your own fruit from the Vale Landscape Heritage Trust orchards located in The Lenches. To book your seat call 01386 792206.


Thursday 23rd August Pershore Plum Festival BikeNite

Held throughout Pershore, this event offers something for all the family. All bikes, mopeds, motorbikes, scooters, choppers and combinations and trikes are welcome for a night of live music, fun, excitement and plenty of plum food and drink…


Saturday 25th to Monday 27th August, Bank Holiday Festival Weekend

Enjoy a three day extravaganza of purple plum fun. Join The Angel Hotel for its Big Plum, Beer, Food and Music Festival, visit Plum Alley which will be bustling with plum products, tastings and entertainment, and don’t miss the excellent yellow and purple shop windows throughout the town.


Sunday brings the family fun day where all ages can enjoy the Pershore Plodders 10K run, the Plum Pooches in the Park Dog Show, a plum craft market, children’s entertainment in the Plum Fun Zone, an open air plum praise service, the Plum Peddle Push and plum food and drink in abundance in the food village.


Plum Festival Fayre Day on Bank Holiday Monday is the pinnacle of this month long extravaganza – Pershore’s largest annual event last year attracted 25,000 visitors. It’s a great day out for all the family with attractions and entertainment throughout the town, including classic and vintage cars, an award winning famers’ market, boat trips, arts and crafts, children’s activities and a food village.


For more details contact Angela Taylor 01386 565373 or, join us on social media or visit




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