Our magazines are read by a relatively affluent readership based in the villages around Bredon Hill and beyond. To give you a snapshot of the demographic statistics relating to them we have overlaid data from the Electoral Division Profile for Bredon which corresponds with the central part of the distribution area for three of our four magazines.


Bredon Electoral Division includes the following villages: Birlingham, Wick, Little Comberton, Great Comberton, Elmley Castle, Eckington, Strensham, Bredons Norton, Bredon, Ashton Under Hill, Beckford, Overbury & Kemerton. The boundary of it is highlighted by the red dotted line on the map below which is overlaid onto our distribution map.


Headline Data:

% Classified by ACORN as 'Affluent Achievers' = 71.7% compared to 36.0% for Worcestershire Average Income £41,855 compared to £37,000 for Worcestershire

% Properties owned outright (no mortgage) 45.8% compared to 35.9% Worcestershire 2 cars or more per household; 59.9% compared to 43.1% for Worcestershire

% Classified as 'Healthy' = 77.2% compared to 41.0% for Worcestershire


Source: Electoral Division Profiling, Worcestershire County Council website January 2015



  • Got a good response from the last editorial, four definite jobs.
    Richard Mercer, Waterstone
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    Abbey Cleaning Services
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    Sarah Jane Smith, Back On Track Chiropractic
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    Bredon Hill Cleaning Services
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    LC Millar & Sons, Kemerton


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